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DeSoto Dealer Thread

 
General Discussion
Last Post by DavidFrank 5 years ago
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DavidFrank
 DavidFrank
(@davidfrank)
Member Admin
Joined: 13 years ago
Posts: 412
Topic starter February 7, 2020 2:20 pm  

Since there is not currently a good place for compiling photos of old DeSoto dealers, addresses, related literature, etc., I thought we could start a thread that everyone could contribute photos to. One of the other forums I belong to has a similar thread that has been quite successful, so I am hoping this will be too if everyone contributes!

As you post photos, please also type out the name of the dealer, dealer code (usually shown on the build card or owner's certificates), location, date, etc. if known. It will make it much easier to search the thread later.

I'll get it kicked off with photos I found of Widrig Motors, Inc., which was a DeSoto-Plymouth dealer located at 432 E. Kilbourn Avenue in Milwaukee, Wisconsin. The photos are dated between 1939-1942 and though I don't know how long they were in existence, the building that is now in that location (Allen-Bradley Hall of Science) actually is part of the Milwaukee School of Engineering campus and was built in 1960, prior to the end of DeSoto. Coincidentally, I spent almost every day studying and attending classes at MSOE in that building. You'll note a number of interior and basement photos, which were taken due to the expansion of Kilbourn Avenue and the bracing work that needed to be done inside of the building for that.

Source: Milwaukee Public Library

https://content.mpl.org/digital/collection/HstoricPho/search/searchterm/widrig

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 AlSmith
(@alsmith)
Active Member
Joined: 10 years ago
Posts: 10
March 10, 2020 8:08 pm  

I found this link for DeSoto Dealers:

 

http://www.roadkillontheweb.com/dedealer.html


   
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GregCunningham
 GregCunningham
(@gregcunningham)
Eminent Member
Joined: 13 years ago
Posts: 26
April 24, 2020 4:50 pm  
18814079 10208809637746188 1049582107131968414 n
18813317 10208809525383379 6309459729385160639 n
17240228 10208195774719996 1113175147917286415 o

 The C.W. Frey dealership from Bloomington, IL. You'll notice the late 1950's shot and a color picture from around 2015. The third picture is also Frey's but from the corner of west Washington and Madison streets. I'm not sure when the location changed but believe it was after the DeSoto period. The third picture barely shows the dealership but the building is still standing today, albeit with the large windows bricked up when it was converted into a private club. I'll try to get a new picture of the later building.

This post was modified 5 years ago by GregCunningham

   
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DavidFrank
 DavidFrank
(@davidfrank)
Member Admin
Joined: 13 years ago
Posts: 412
Topic starter August 17, 2020 10:35 pm  

In a box of parts I went through today that came with my '59, I had a plastic plate frame labeled "Scothorn Motor Co, Hebron, KY", so I decided to look it up. As I suspected, it was indeed a DeSoto-Plymouth dealer. The frame and parts came from my late friend George Hellmann, who had ordered a new 1958 DeSoto Adventurer that was sold new at that dealership according to my handwritten notes from conversations I had when he was still alive. I am 95% sure the frame I have would be from that car based on what I know of other cars he owned, so that's pretty cool! Below are some photos I found online of the building, a metal version of the same frame, and a photo of George with his new '58 Adventurer.

Scothorn Motor Co.   Kentucky A
Scothorn Motor Co.   Kentucky
Scothorn Motor Co.   Kentucky Present C
Scothorn Motor Co.   Kentucky Frame
IMG 20180116 0002 NEW

   
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