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Excellent 1952 DeSoto Firedome 8 maintains its original innovative features including 3 speed fluid drive transmission, power steering and power braking. The driving experience is excellent, with good road holding and a luxury ride. The interior is in stunning condition. Bodywork is finished in eye catching bronze and chrome work is in great condition.
Seamlessly shaved door handles give this otherwise authentic classic a hint of hot rod styling. A much sought after split windscreen, original period hubcaps and whitewalls all add to this very well presented DeSoto. The engine bay and running gear are very clean.
The car will feature in the new series of Wheeler Dealers, and will be shown worldwide on Discovery & Velocity channels.
Located in Huntington Beach, California, we welcome serious enquiries and viewings. Please do not hesitate to get in touch should you have any questions, or would like to view the car.
Asking price $23,000
Enquires to stuart@attaboytv.com or andy@attaboytv.com
I have a barn find original and a daily driver '52 S17 Firedome and no way do I ever dream of getting that kind of money for this kind of car.
Larry, what kind of car are you saying this is?
I know this is not my car and I am not being rude to the person who put this on the post. I apologize for offense if any.
My point is that I have followed the 51-52 Desoto market for the last 3 years and I do not see the value in the asking price. I think my S17 has a maximum ceiling price of 12k in really good shape. This is not an S17 but this car is not rare.
Once again, my apologies if I offended, I am a Desoto lover.
Larry, I doubt that you offended anyone. I took "this kind of car" as referring to a mildly customized 1952 De Soto and didn't see anything derogatory or demeaning in that. I also have a 1952 that is a 6 cyl. Custom that I have owned for 17 years and I agree with you that the price seems high for a 1952. I like my '52 but it is not one of the more desirable De Soto's. I think you could go shopping with $23,000 and find a very nice '55-'59. I know where there is a nice "58 Fireflite available for about half that price and in my opinion is a more desirable model.
Whether a mild custom job increases the value of a car compared to an original restoration will always be a matter of opinion. My opinion is that it does not but I am sure there are some who would disagree. But, an old car is worth whatever someone is willing to give you for it. The seller can ask whatever they want and if they find a willing buyer that is what it is worth.
That 52' sure is a looker.I have a 48' Custom 4door as nice as the 52' pictured for $9500.00 if you know any one looking. Just get in ,turn the key and drive it away(after paying for it of course)......GERRY
Larry, you did not offend me - however, I cannot speak for the owner of the "52. I was only trying to get your take on what makes the car worth more or less. Other folks' opinions can be interesting as well as informative.
I place my Desoto value on original condition, not modified or painted. There is a huge market for modified and painted and all that jazz but to ME...a Desoto should be original color or something period correct, or "as manufactured" condition, blemishes are OK with me. I do not want a super show car, I want a part of Americana.
My Desoto's are 4 doors, so no rodding for me but I have seen some nicely done 2 door Desoto's that have been rodded out. I just do not want that.
For me, I would pay 20k plus for a 40's Desoto in really nice shape but not that for anything after the 40's as my interest tapers off as far as Desoto's go after '53 or so...It is just my preference.
If I buy something that is made after '53 I will go with a Ford or Mercury.
This listing is a nice car, I just look at my original dash, my original steering wheel and bouncy seats and temperamental tranny and that does "it" for me.
An S17 will not be worth more than 15k to me. I might spend more than that on restoring one, ha ha, but not to buy. I think the excitement is in the chase of parts, the interactions with fellow enthusiasts and a feeling of belonging to a vanishing slice of Americana.
Some Desoto parts are made from unobtanium it seems, so my future with my cars will be full of joy and pain, that is what I love about Desotos.
