{"id":622,"date":"2021-01-13T20:16:48","date_gmt":"2021-01-14T02:16:48","guid":{"rendered":"https:\/\/desoto.org\/?page_id=622"},"modified":"2021-01-13T20:16:48","modified_gmt":"2021-01-14T02:16:48","slug":"1950-2","status":"publish","type":"page","link":"https:\/\/desoto.org\/1950-2\/","title":{"rendered":"1950"},"content":{"rendered":"<div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-columns--top vce-row-content--top\" id=\"el-a8a43f57\" data-vce-do-apply=\"all el-a8a43f57\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-3e3a988a\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-3e3a988a\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-3e3a988a\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-dbe55ebe\" data-vce-do-apply=\"all el-dbe55ebe\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\"><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-289df6a4\" data-vce-do-apply=\"all el-289df6a4\"><p style=\"text-align: center; line-height: 1;\"><span style=\"font-size: 36pt;\">1950<\/span><\/p><p>Sales were good in 1950, but may have been even better without the 100-day labor strike. It's remarkable that sales were still up by 18.9% at year's end, a testament to the enormity of the post-war automotive boom.<\/p><p>After a short-run second series 1949 model, the S-14 had a minor facelift with a new grill and peaked rear fenders. Coupes and sedans had larger rear windows and the hood ornament switched from a two-sided \"flat\" Hernando bust medallion to a 3-D Hernando bust. Though not visible, the brake drum size also increased from 11 inches to 12. Also new for this year was a parking brake at the tail shaft of the transmission, which utilized an internal expanding shoe.<\/p><p>Perhaps one of the more notable introductions for 1950 was the new Sportsman model. Though not produced until June, 4,600 were sold the first year. Essentially a convertible body with a fixed steel roof and open window areas when the windows were down, this body style was destined for immense popularity as the decade would progress. Complimenting this body was also the all-steel station wagon introduction. This would be the only year it overlapped with the sunsetting woodcrafted station wagon and would remain a DeSoto body style through 1959.<\/p><p><span style=\"letter-spacing: 0.01rem;\">Engine: 237 c.i. 6 cylinder, 112 hp<\/span><\/p><p>Wheelbase: 125.5 (standard, including wagon), 139.5 (8 &amp; 9-passenger sedans)<\/p><p>Los Angeles Deluxe VIN Start: 60005001<\/p><p>Los Angeles Deluxe VIN End: 6009175<\/p><p>Detroit Deluxe VIN Start: 6233501<\/p><p>Detroit Deluxe VIN End: 6262653<\/p><p>Los Angeles Custom VIN Start: 62011501<\/p><p>Los Angeles Custom VIN End: 62023225<\/p><p>Detroit Custom VIN Start: 50062001<\/p><p>Detroit Custom VIN End: 50148412<\/p><p style=\"text-align: center;\"><span style=\"font-size: 24pt;\"><strong>Production Numbers<\/strong><\/span><\/p><p>Deluxe 4-Door 6-Passenger Sedans Produced: 18,489<\/p><p>Deluxe 4-Door 8-Passenger Sedans Produced: 235<\/p><p>Deluxe Carry-All Sedans Produced: 3,900<\/p><p>Deluxe Club Coupe: 10,703<\/p><p>Custom Six All-Steel Wagons Produced: 100<\/p><p>Custom Six Woodcrafted Wagons Produced: 600<\/p><p>Custom Six 4-Door 6-Passenger Sedans Produced: 72,664<\/p><p>Custom Six 4-Door 8-Passenger Sedans Produced: 734<\/p><p>Custom Six Suburban 9-Passenger Sedans Produced: 623<\/p><p>Custom Six Club Coupes Produced: 6,100<\/p><p>Custom Six Sportsmans Produced: 4,600<\/p><p>Custom Six Convertibles Produced: 2,900<\/p><p><span style=\"font-size: 10pt;\">Source: <em>The Plymouth and DeSoto Story<\/em> by Don Butler<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-columns--top vce-row-content--top\" id=\"el-dc125532\" data-vce-do-apply=\"all el-dc125532\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-7685ba49\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-7685ba49\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-7685ba49\"><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-a8e103bf\" data-vce-do-apply=\"all el-a8e103bf\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 63.0859%; width: 1024px;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image lazyload\" width=\"1024\" height=\"646\" data-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-03-1024x646.jpg\" data-srcset=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-03-320x202.jpg 320w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-03-480x303.jpg 480w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-03-800x505.jpg 800w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-03-1024x646.jpg 1024w\" data-img-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-03.jpg\" alt=\"\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/646;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\" width=\"1024\" height=\"646\" src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-03-1024x646.jpg\" srcset=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-03-320x202.jpg 320w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-03-480x303.jpg 480w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-03-800x505.jpg 800w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-03-1024x646.jpg 1024w\" data-img-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-03.jpg\" alt=\"\" title=\"\" \/><\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-82402f75\" data-vce-do-apply=\"all el-82402f75\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 63.3803%; width: 568px;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image lazyload\" width=\"568\" height=\"360\" data-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-08-568x360.jpg\" data-srcset=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-08-320x203.jpg 320w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-08-480x304.jpg 480w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-08-568x360.jpg 568w\" data-img-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-08.jpg\" alt=\"\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 568px; --smush-placeholder-aspect-ratio: 568\/360;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\" width=\"568\" height=\"360\" src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-08-568x360.jpg\" srcset=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-08-320x203.jpg 320w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-08-480x304.jpg 480w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-08-568x360.jpg 568w\" data-img-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-08.jpg\" alt=\"\" title=\"\" \/><\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-7ea504af\" data-vce-do-apply=\"all el-7ea504af\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 74.0995%; width: 583px;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image lazyload\" width=\"583\" height=\"432\" data-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-06-583x432.jpg\" data-srcset=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-06-320x237.jpg 320w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-06-480x356.jpg 480w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-06-583x432.jpg 583w\" data-img-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-06.jpg\" alt=\"\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 583px; --smush-placeholder-aspect-ratio: 583\/432;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\" width=\"583\" height=\"432\" src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-06-583x432.jpg\" srcset=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-06-320x237.jpg 320w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-06-480x356.jpg 480w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-06-583x432.jpg 583w\" data-img-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950-DeSoto-Ad-06.jpg\" alt=\"\" title=\"\" \/><\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-abe0e257\" data-vce-do-apply=\"all el-abe0e257\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 141.5%; width: 400px;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image lazyload\" width=\"400\" height=\"566\" data-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/75fe90920ca424ee331bca4716304667-400x566.jpg\" data-srcset=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/75fe90920ca424ee331bca4716304667-320x453.jpg 320w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/75fe90920ca424ee331bca4716304667-400x566.jpg 400w\" data-img-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/75fe90920ca424ee331bca4716304667.jpg\" alt=\"\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/566;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\" width=\"400\" height=\"566\" src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/75fe90920ca424ee331bca4716304667-400x566.jpg\" srcset=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/75fe90920ca424ee331bca4716304667-320x453.jpg 320w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/75fe90920ca424ee331bca4716304667-400x566.jpg 400w\" data-img-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/75fe90920ca424ee331bca4716304667.jpg\" alt=\"\" title=\"\" \/><\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-b5748d8e\" data-vce-do-apply=\"all el-b5748d8e\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 133.5%; width: 400px;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image lazyload\" width=\"400\" height=\"534\" data-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/b51143bff0d03d005488896ed18ac6b3-400x534.jpg\" data-srcset=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/b51143bff0d03d005488896ed18ac6b3-320x427.jpg 320w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/b51143bff0d03d005488896ed18ac6b3-400x534.jpg 400w\" data-img-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/b51143bff0d03d005488896ed18ac6b3.jpg\" alt=\"\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/534;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\" width=\"400\" height=\"534\" src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/b51143bff0d03d005488896ed18ac6b3-400x534.jpg\" srcset=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/b51143bff0d03d005488896ed18ac6b3-320x427.jpg 320w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/b51143bff0d03d005488896ed18ac6b3-400x534.jpg 400w\" data-img-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/b51143bff0d03d005488896ed18ac6b3.jpg\" alt=\"\" title=\"\" \/><\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-3c2ad770\" data-vce-do-apply=\"all el-3c2ad770\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 41.1864%; width: 590px;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image lazyload\" width=\"590\" height=\"243\" data-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/desoto19500002_160929_a-590x243.jpg\" data-srcset=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/desoto19500002_160929_a-320x132.jpg 320w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/desoto19500002_160929_a-480x198.jpg 480w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/desoto19500002_160929_a-590x243.jpg 590w\" data-img-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/desoto19500002_160929_a.jpg\" alt=\"\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 590px; --smush-placeholder-aspect-ratio: 590\/243;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\" width=\"590\" height=\"243\" src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/desoto19500002_160929_a-590x243.jpg\" srcset=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/desoto19500002_160929_a-320x132.jpg 320w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/desoto19500002_160929_a-480x198.jpg 480w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/desoto19500002_160929_a-590x243.jpg 590w\" data-img-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/desoto19500002_160929_a.jpg\" alt=\"\" title=\"\" \/><\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-10b52358\" data-vce-do-apply=\"all el-10b52358\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 53.125%; width: 1024px;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image lazyload\" width=\"1024\" height=\"544\" data-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950_DeSoto_Suburban_ad-1024x544.jpg\" data-srcset=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950_DeSoto_Suburban_ad-320x170.jpg 320w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950_DeSoto_Suburban_ad-480x255.jpg 480w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950_DeSoto_Suburban_ad-800x425.jpg 800w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950_DeSoto_Suburban_ad-1024x544.jpg 1024w\" data-img-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950_DeSoto_Suburban_ad.jpg\" alt=\"\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/544;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\" width=\"1024\" height=\"544\" src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950_DeSoto_Suburban_ad-1024x544.jpg\" srcset=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950_DeSoto_Suburban_ad-320x170.jpg 320w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950_DeSoto_Suburban_ad-480x255.jpg 480w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950_DeSoto_Suburban_ad-800x425.jpg 800w,https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950_DeSoto_Suburban_ad-1024x544.jpg 1024w\" data-img-src=\"https:\/\/desoto.org\/wp-content\/uploads\/2021\/01\/1950_DeSoto_Suburban_ad.jpg\" alt=\"\" title=\"\" \/><\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>1950Sales were good in 1950, but may have been even better without the 100-day labor strike. It&#8217;s remarkable that sales were still up by 18.9% at year&#8217;s end, a testament to the enormity of the post-war automotive boom.After a short-run second series 1949 model, the S-14 had a minor facelift with a new grill and [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/desoto.org\/wp-json\/wp\/v2\/pages\/622"}],"collection":[{"href":"https:\/\/desoto.org\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/desoto.org\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/desoto.org\/wp-json\/wp\/v2\/comments?post=622"}],"version-history":[{"count":0,"href":"https:\/\/desoto.org\/wp-json\/wp\/v2\/pages\/622\/revisions"}],"wp:attachment":[{"href":"https:\/\/desoto.org\/wp-json\/wp\/v2\/media?parent=622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}